Prevent abandonment: Prevent customers from abandoning their shopping carts.

Make sure consumers will have a positive shopping experience on your website. For you as
a retailer this means more sales, more repeat customers and less chargebacks.

Confusion about the retailer’s identity is a real concern. Consumers must be provided with details of the retailer’s identity: the retailer’s physical address, the country where the company is registered in, a phone number and an e-mail address.
Have a “Contact Us” page on your website for all this information.

Assist consumers in converting prices into their own currencies (using a currency converter).
Provide consumers with information about the places/countries you deliver to, what forms of delivery you can offer them and what the differences in costs will be.
Also make it possible for consumers to provide you with all of the relevant information about where they live and what form of delivery they prefer.

Clear information about delivery costs and delivery methods is very important to consumers. Be clear about whether the delivery charge is included as part of the total price displayed or not. Display one overall total price to the consumer before the order is completed. This total price should include any applicable local taxes and any delivery charges.

Make it clear before the order is placed whether an item you offer is in stock or not. Provide information about when the product will be available again or make it possible for consumers to be notified by you when the product is back in stock.

These should be offered to the consumer without any need to search for them and before the order is completed. For example by having a checkbox on your order page with the following text (-link):

and also by having a link in your website’s navigation. Terms and conditions cover aspects such as:

Only ask consumers for essential information regarding the transaction.
Give consumers a chance to subscribe to and unsubscribe from your mailing list and have them select a checkbox if they want to receive any sort of promotional material.
Have a link to the privacy policy on your web site, explaining exactly what information you collect and what you intend to do with it.

Have a specific policy on returning goods on your website so consumers know their rights if they should be dissatisfied. The policy should include information about any costs to be incurred by the consumer.

It should be clear to the consumer at the time when they are giving any personal information whether they are in a secure environment or not.

Clearly define the ordering process so consumers know what stage they are at and at what stage they are making the final decision. Always offer a button with: “cancel the order”.
The shopping stages are:

Provide a confirmation that the order has been successfully received.

Example of a navigation-bar in your webshop:

Display clear target times for despatch and delivery of goods.
Provide a notification that the goods have been despatched and when the consumer should expect them to arrive. Provide a clear procedure for customers to follow if goods fail to arrive within the specified time. Customers should be clearly informed of their rights if the goods take an unreasonable time to arrive.

Have a “Frequently Asked Questions” or “Support Area” and a “Contact Us”-page on your website. Have a support or feedback form on your website and...
make improvements to your service learning from feedback and complaints...!